Forge Toolkit by Affiliate Forge
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Funnel Leak-Finder

"More traffic" is rarely the fix — a leaking funnel is. Enter your clicks, registrations and first deposits and the tool shows the drop-off at each stage, flags the single worst leak, and lines each stage up against a directional industry range so you know whether the problem is your traffic, your reg flow, or the bridge to deposit.

Your funnel numbers

Only if you track the offer/landing page before the outbound click. Leave blank to start from clicks.

Enter clicks, registrations and first deposits (offer-page views optional). Each stage must be less than or equal to the one before it.

Where your funnel leaks

Stage-by-stage

What to do next

Show your math

About these benchmark ranges

The "typical range" for each stage is a directional band compiled from commonly-reported iGaming affiliate/operator funnel figures — not a guarantee or a hard rule. Real numbers swing hard by GEO, traffic source, device, vertical (casino vs sportsbook) and offer strength, so treat them as a sanity check, not a target. Calibrate against your own historical best month, which is the only benchmark that fully controls for your mix.